Meet Phoenix

Phoenix Soule was born and raised on the west side of Detroit, MI. Coming from an urban city during his youth he encountered and saw a lot of things that he wishes no young adult would ever have to experience. However, he's not ashamed of his past because it molded and motivated him to become the man he is today. He left Detroit after graduating high school to pursue a higher education in Atlanta alongside his now wife. 

Halfway through his college career the couple had their first child (Janelle). Phoenix and his daughter moved back to Detroit for better support with raising their child. He then put his focus into the music industry where he managed artists and eventually started his own record company. 

Years later after his now wife completed college they reunited and eventually got married and through that union they had a son (Aaron). He uprooted his family including his mother and moved back to Atlanta for better opportunities. Years later he made a decision to finish what he started years ago, which was to obtain his college degree. 

Unfortunately his mother passed away just months before his graduation. Shortly after graduation in 2008 our country hit an economic low crisis which led him to declare bankruptcy. This was an all-time low season for him. 

At this point he had to refocus on life and adopt the theory of his name, Phoenix. The Phoenix represents “Rebirth” meaning "Rise From the Ashes". His quest for money seeking wasn't as important as it had been. He became more focused on his Purpose. Once he aligned himself with his Purpose his life started to turn around for the better good. He started multiple successful companies, which enabled him to begin mentoring and helping others recognize their Purpose. He never imagined being an author until he accepted the call. 

The call was to share his walk with others and encourage them to believe no matter how bad times may seem, there is a light to look forward to and understand, season's only last for a time. Obediently accepting his call resulted in his first completed book, "Real Rich". 

Phoenix lives by his own motto, "If you Hustle On Purpose everything else will fall into place accordingly".